Planning lighting and colour

What styles of lighting are you using and why?
IS this conventional to your genre
What are the main colours/connotations

To ensure that our music video is successful and of a high standard we must make sure that the styles of lighting are conventional to our genre this is allow us to attract a specific audience. However at the same time we want our music video to be recognised and stand out, as Rihanna's 'Where have you been' video combines a mixture of pop and rnb/dance, therefore we hope to combine filters in order to emphasise the beat of the song, portraying the nightlife relating to where this music would be played.
Low and high key lighting will be important when combined with actions as it allows us to further portray moods. Low key lighting would appropriately be used when wearing our masquerade masks in attempt to evoke mystery, highlighting a hidden identity or change in persona. If darkness is used this could express a change in mood and negative energy. Lighting is important in developing focus on the characters and enhancing their feelings and emotions. 

Throughout our music video we will be using different styles of lighting during each scene. Lighting is important in a music video as it helps further produce and develop an atmosphere which coincides with the iconography conveyed in order to emphasise and express the moods and emotions.                                 In our music video we will be using natural high key lighting in specific shots in order to portray purity and innocence, which will be expressed through a white theme, this will hopefully capture and engage the audience as emotions will be expressed through facial features. Lighting is important in evoking the emotions and feelings through our music video as we are filming a narrative based video, therefore it is important that we develop an understanding. The lack of awareneness from the character that appeals to us or who we are looking for is oblivious to our emotions, making us feel as if we are removed from reality. This is challenging to convey as we want to be able to amlost create features of dramatic irony as the audience are aware of who we are after and what we want but the world and this particular character has no idea, as if to us deluded. Therefore considering lighting is extremely important as this cannot be effectively connoted without lighting, editing and even iconography.                                           "Where have you been"  is a combined genre music video with elements of dance due to the beat and chorus  which is shown through Rihannas dancing. As we are not dancing we would like to convey the dance genre and consider the beat of the music by using ambient filter and tinted colours which is partly considered as editing.  This is a specific genre to many dance music videos as it offers quirkiness and energises the shot, as if replicating a club like environment with flashing lights, evoking a dance culture. The filters also connote a feeling and loss of grip on reality, as it distorts the colours in which we can see in, perhaps reflecting how the characters feel. We will have to plan this carefully, for example if we want to portray anger or poingancy the colours of the filters would vary. Filters will allow us to cover and enhance the theme of the dance side of the song, although this may appear to be concept related as it does not entirely match the narrative, it could be successful in showing how the characters are deluded from reality and withdrawn from themselves, especially when the masks are worn.

This will be conventional to our genre as dance/pop themed videos reveal upbeat, fast tempos which are enhanced by the artificial colours and lights used. This will feature throughout but not continuously/constantly used as we still need to highlight the pop culture throughout the music video, it would not be appropriate co constantly use this as the beat and pace is slightly slower than an original dance track but speeds up during the chorus. We would use filters perhaps through the chorus in order to enhance the growing pace which is important throughout the song.