Rihanna uses sexualised behaviour in a glorified manner which causes controversy and can be condemned, we have focused on representing our artists as a completely positive role model, in other words characters which cannot be condemned due to actions in music videos which relate to promiscuous activities, violence or drugs. These themes are inappropriate when attempting to appeal to a younger teenage audience, for example current girl bans such as Little Mix avoid these themes.
There are costume changes throughout our music video, the opening with a 'club scene'. We are wearing neutral coloured dresses which represent our neutral personalities, signifying our down to earth attitudes. These dresses are enough to suggest a group of girls casually going for a night out. Mine and Jenna's dresses are slightly glittery which relate to the bright lights and idea of nightlife or clubbing, also offering the idea of value, glitter associated with a shining star and success, optimistic mind.
Each costume reveals different stages and moments in our life, showing a transitional age, identifying a movement in time, conveying time as a theme, from being dressed in a club to having fun outside during the day in formal uniform. Casual clothing while running through the forest represent a realistic lifestyle which could appear relatable to our audience, but still remain fashionable. The outfits are varied slightly in order to identify our characters as individuals. Jenna wears patterned leggins which offer an edgy side, while Selina wears a black leather skirt which reveals a more casual/formal confident side. Where as me and Jessie wear leather jackets etc to remain fashionable but comfortable.
Introducing the audience into our lifestyle through miss-en-scene.
Day-Casual, school/work-formal to night dressy to go clubbing- nightlife- movement through time this also relates to our narrative depicting ambiguous connotations. We could be searching for someone specific, that knows us and do not want to be identified, casual clothing is worn during the day and night to blend in with ordinary people. The masquerade mask, hats and hoodies promote this idea, reinventing a hidden identity and character, this could suggest how our relationship is with this person, as they have no idea who we really are in terms of our true personality and characteristics, because they do not know us at all or particularly well, or our attempt to remain un noticed. The masquerade mask scene shows us flickering back and fourth turning away and to the camera, literally representing a change in character, all black is worn to add to the mystery. On the other hand, there is no specific focus on a character, therefore it could remain a mystery, the twist is, 'where have you been' may not be referring to anyone in general, the lyrics could be an open rhetorical question as we continue to search for a companion. The running could show enthusiasm reflecting optimism, an attempt to never give up in anything. Or it could show desperation, longing for someone. 
As you can see Little mix wear match with their denim jackets and theme leopard print, we match with leather jackets or black/glittery dresses, this relaxed, chilled style adds an element of fun and youth to our characters, which is presented through our silly actions.
You have made a start in explaining some of your reasons for selecting certain costumes and the effect this creates to your music video.
ReplyDeleteHowever, this post should of been written in the production of your music video and not after!